Brief:

RA Sushi was looking for a new advertising agency. Loomis tasked me with creating an eye-catching RFP to showcase Loomis' capabilities in line with the RA Sushi brand. 

Drawing on my experience living in Japan, I created a box and book design using elements from Japanese culture. Bento box, chopsticks, furoshiki cloth wrapping, Daruma, and Japanese writing characters were all featured in this RFP. I used the restaurant's interior as inspiration, pulling the color palette of black, red, and bright green.