UI App Design  |  Email Design System & Templates

Brief: 

Persona's emails lacked cohesion and organization, coming off as disjointed and clinical in tone and design. As part of the rebranding project, the tone was shifted to be more supportive, and a structured email journey was developed to enhance customer retention.

Email design system + emails

Persona New Welcome Email, Desktop version
Welcome email
Persona New Welcome Email, Desktop version, dark mode
desktop dark mode
Persona New Welcome Email, Mobile version
mobile
Persona New Welcome Email, Mobile version, dark mode
mobile dark mode
In-phone view of Order Confirmation email
order confirmation email
In-phone view of Shipping Confirmation email
shipping confirmation email
In-phone view of Order Renewal Month 1 email
month 1 order renewal email
Overview of the Email Design System for Persona's new branding

Mobile App UI

In-phone view of the onboarding screen in the new Persona App

onboarding screen

In-phone view of the shop all screen in the new Persona App

shop all

In-phone view of the product display page in the new Persona App

product display page